The On Demand Summit will explore how the industry is redefining “on demand” television.

This annual, all-day conference, presented by Broadcasting & Cable and Multichannel News, will strive to redefine “on-demand television,” especially as it relates to content and revenue.

The on-demand business has changed significantly. Technology has introduced new options for viewers to access content. These options deliver a better customer experience. As a result, viewers are preferring to watch more programs on demand. The 2013 OnDemand Summit will address how programmers, content providers and advertisers are each redefining their particular role in the on-demand business to capitalize on the ever-increasing viewer demand for more content.

Industry leaders from pay television and over-the-top providers, programmers, event promoters, technology suppliers and the advertising community will serve as keynoters and panelists. They will share their expert perspectives on how the business will generate revenues in the redefined on-demand business environment moving forward.